Trade Fairs & Market Entry
Sake promotion at exhibitions, trade fairs, and business events including booth presence and sampling support.
Beyond the Booth. Into the Market
Sake Mom turns trade fair exposure into practical market entry in India.
We translate each producer’s identity into a compelling market proposition, connect them with importers whose portfolio, scale, and vision are the right fit, and remain involved beyond the first meeting to support sustainable brand growth.
Finding the Right Market Fit
- Present each product through its character, craftsmanship, story, regional identity, and clear point of difference
- Match producers with importers based on portfolio fit, price positioning, target channels, market scale, and long-term vision
- Introduce the people behind the brewery, making the producer’s philosophy and personality part of the brand value
- Provide Indian buyers with the practical information they need, including pricing, bottle size, MOQ, supply capacity, documentation, and launch readiness
Turning Meetings into Partnerships
- Facilitate clear communication between producers and importers before, during, and after the event
- Align expectations around pricing, volumes, exclusivity, investment, promotion, and market responsibilities
- Support negotiations and follow-up so promising conversations move toward workable commercial agreements
- Help both sides build a realistic route to market rather than stopping at product introduction
Building the Brand After Import
- Develop positioning, launch concepts, and promotional plans together with the importer
- Create visibility through tastings, trade engagement, hospitality activations, and market-facing events
- Deliver product education and sales training for importer teams, hotels, restaurants, bartenders, and retailers
- Provide ongoing market feedback and local adaptation to strengthen the brand over time
Where We Activate
Sake Mom supports producers and brands at key industry platforms including ProWineMumbai, Vinexpo, and Brews & Spirits Expo..